Ad Specifications
Facebook Collection Ads: Specs, Setup, and When to Use Them
Facebook collection ads pair a cover with shoppable product tiles and an Instant Experience. Get the current 2026 specs, setup steps, and when to use them.
Chris Pollard•
META ADS
AD SPECIFICATIONS
Reference guides for Facebook ad sizes, technical specifications, formats, and CTA button options.
7 Articles
Ad Specifications
Meta Ad Copy Specs: Every Character Limit for 2026
Complete guide to Meta ad copy specs for 2026. Every character limit for primary text, headline and description across all placements including Feed, Stories, Reels and Threads.
Chris Pollard•
Ad Specifications
Meta Ads Aspect Ratios: Every Placement, Every Format, One Guide
The complete 2026 guide to meta ads aspect ratios by placement. Learn which ratios Meta actually recommends vs what the upload flow requests, plus safe zones and a creative version framework.
Chris Pollard•
Ad Specifications
Meta Carousel Ads: The Complete Guide to Specs and Strategy
Master meta carousel ads in 2026. Complete guide to specs, creative strategy, common mistakes and scaling workflows for experienced media buyers.
Chris Pollard•
Ad Specifications
Meta Flexible Ads: When to Use Them (And When Not To)
Consolidate up to 10 creatives into one ad, fight creative fatigue, and work around account limits. See when Flexible Ads help and when to skip them.
Chris Pollard•
Ad Specifications
Meta Ads Safe Zones: The Complete Guide to Perfect Ad Placement
Meta now publishes one 9:16 safe zone for Stories, Reels and Feed: 14% top, 35% bottom, 6% sides. Measured guardrail data for every placement, plus the one exception.
Chris Pollard•
Ad Specifications
Meta Ads Size Guide 2026: All Facebook Ad Specs
Get every Meta ads size for 2026. Complete guide to Facebook ad specs, image sizes, video formats, and character limits for all placements.
Chris Pollard•
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